Privacy Policy

Last Updated: [Insert Date]

At SUP Inflatables (“we”, “us”, or “our”), we are committed to protecting your privacy while providing quality paddle boarding equipment and accessories. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sup-inflatables.com.

1. Information We Collect

We collect the following types of information:

Personal Information

• Contact Details: Name, email address, phone number, shipping/billing address
• Payment Information: Card type, last 4 digits (processed securely by our payment partners)
• Order History: Products purchased, order dates, order values
• Account Information: If you create an account, username and password

Non-Personal Information

• Technical Data: IP address, browser type, device information
• Usage Data: Pages visited, time spent on site, click patterns
• Cookies: As explained in Section 6 below

2. How We Use Your Information

We use collected information for the following purposes:

• Process and fulfill your orders for paddle boards, accessories, and related products
• Provide customer support and respond to inquiries
• Improve our website functionality and user experience
• Send order confirmations, shipping notifications, and service messages
• Prevent fraud and enhance security (using industry-standard 256-bit encryption)
• Analyze trends to better serve our outdoor sports enthusiasts
• Comply with legal obligations

3. Data Sharing and Disclosure

We may share information in these limited circumstances:

• Payment Processors: To complete transactions (Visa, MasterCard, JCB, PayPal)
• Shipping Providers: To deliver your paddle boarding gear worldwide
• Service Providers: For website hosting, analytics, and marketing (with strict confidentiality agreements)
• Legal Requirements: When required by law or to protect our rights

We never sell your personal information to third parties.

4. Data Storage and Security

Your data security is our priority:

• All transactions are protected by SSL/TLS 256-bit encryption
• Payment details are processed securely and never stored on our systems
• We implement appropriate technical and organizational security measures
• Data is stored on secure servers with limited access

5. Your Rights

Under GDPR and other privacy laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data (subject to legal requirements)
• Object to or restrict certain processing activities
• Withdraw consent where applicable
• Receive your data in a portable format

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences (e.g., currency selection)
• Analyze website traffic to improve our paddle boarding product offerings
• Provide relevant marketing (you can opt out)

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote areas), data may be transferred internationally. We ensure all transfers comply with applicable laws and implement appropriate safeguards.

8. Children’s Privacy

While we sell kids’ SUP paddles and equipment, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy periodically. The updated version will be posted on our website with a new effective date. We encourage you to review this policy when purchasing our adjustable paddles or other products.

10. Contact Us

For privacy-related questions or concerns:

SUP Inflatables
26 Alfreton Rd, Nottingham, GB NG6I 7HY
Email: [email protected]
Phone: [Insert Contact Number]

Thank you for trusting SUP Inflatables with your paddle boarding adventures!